Academic Identity

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  • Dr Balamurugan Annamalai

  • Assistant Professor
  • Indian Institute of Management, Sambalpur
Publications 2018 - 2022

Publications

  • 6
    Journal Articles
  • 4
    Conference
    Proceedings
  • 1
  • 6

Citations / H-Index

116 Citations
5 h-index
52 Citations

Co-author Network

Expertise

Management

Customer Engagement on Social Media

Personal Information

Dr Balamurugan Annamalai

Male
Indian Institute of Management Sambalpur
Sambalpur, Odisha, - 768019

Experience

  • Assistant Professor

    Marketing

    Indian Institute of Management, Sambalpur

Qualification

  • FPM

    XLRI - Xavier School of Management, Jamshedpur

Publications (10)

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